Range of Courses for Bachelor Students
Business Administration (B.Sc.)
Please note: This information is for students of the Bachelor Business Administration (PO 2015 or later).
The specialization offer of the SMM cluster is assigned to module group G in the Bachelor's program Business Administration. To differentiate between the organizational unit and the module group, we will refer to the study cluster SMM in the following when referring to module group G.
The chairs of the SMM cluster are also involved in the module groups across clusters. The current courses can be found on the homepages of the Faculty of Economics under Advanced Methods and General Management & Economics. In addition, the chairs offer seminars and the supervision of term papers. The current offers can be found on the chair's website.
Please note: Seminar papers belong to the module group H (Seminar) and cannot be brought into to the SMM cluster.
In the following, three possible tracks (Digital and Innovation, Marketing, Business Development) and corresponding courses that match the content of these tracks are presented.
- If possible, the seminar should be taken from the 5th semester onwards. Ideally, the courses that are considered as chair-specific prerequisites (see below) for the seminar should be taken beforehand.
- Prerequisites for the cluster's seminar papers in general: First stage of study is completed except for two compulsory modules (80 of 90 ECTS in module groups A-D for BWL students; 80 of 90 ECTS in module groups A-E2 for GBM students).
- Prerequisites for a bachelor thesis in the cluster in general: First stage of study is completed except for one compulsory module (85 of 90 ECTS in module groups A-D for BWL students; 85 of 90 ECTS in module groups A-E2 for GBM students) and at least 140 ECTS have been earned in total.
Track: Digital & Innovation (within the major Strategy, Marketing & Management)
Track: Marketing (within the major Strategy, Marketing & Management)
Track: Business Development (within the major Strategy, Marketing & Management)
Within the SMM cluster (module group G), a total of 30 ECTS must be achieved exclusively from the cluster's course offers.
A total of 90 ECTS must be achieved in the second part of the program. This amount consists of the cluster (30 ECTS), the Seminar (5 ECTS) and the areas General Management & Economics (30 ECTS), Advanced Methods (15 ECTS), and the bachelor thesis (10 ECTS)9.
Global Business Management (B.Sc.)
PO 2010 and earlier
Students of the bachelor’s program GBM must achieve 20 ECTS from the cluster Strategy, Marketing & Management. To fulfil this requirement the students can choose from cluster-specific lectures (Elective Catalogue I of the bachelor’s program iBWL) and selected, content-related lectures (Elective Catalogue II of the bachelor’s program iBWL).
GBM students can focus on a specific track within a cluster. A track with the same name is defined for the cluster Strategy, Marketing & Management. Students who want to focus on this track must achieve all 20 ECTS from cluster-specific lectures (Elective Catalogue I of the bachelor’s program iBWL).
PO 2015
Students of the bachelor’s program GBM Bachelor are able to specialize in so called tracks during the second phase of their studies from the 3rd semester onwards. A track called Strategy & Information has been defined for the cluster Strategy, Marketing & Management. Further information can be found on the GBM Bachelor website.
Bachelor and Seminar Thesis
Application
The chairs od the SMM cluster offer their students an efficient, central application process for the seminar paper and bachelor’s thesis. We aim to efficiently offer course places to students preferrably from the SMM cluster.
Dates for information events in the upcoming winter term 2024/2025:
Chair Prof. Dr. Lehmann:
Bachelor’s thesis: Wednesday, 16.10., 17:30-18:00 Uhr, Zoom
Seminar paper: Wednesday, 16.10., 16:45-17:15 Uhr, Zoom
Chair Prof. Dr. Paul:
Bachelor’s thesis: Tuesday, 15.10., 15:45-17:15 Uhr, J 1207
Seminar paper: Thursday, 17.10., 15:45-16:30 Uhr, J 1207
Chair Prof. Dr. Veit:
Bachelor’s thesis: For questions, please contact Moritz Bruckner
Seminar paper: For questions, please contact Felix Büsching or Jan Münch
Chair Prof. Dr. Wagner:
Bachelor’s thesis: Wednesday, 16.10., 15:45-17:15 Uhr, J 1601
Seminar paper: No separate information event
Chair Prof. Dr. Warning:
Bachelor’s thesis: Thursday, 17.10., 17:30-19:00 Uhr, J 1601
Seminar paper: Tuesday, 15.10., 17:30-19:00 Uhr, J 1207
There are two application phases each academic year (summer and winter semester):
- Summer semester 1st week of lectures, Monday 12:00 - Sunday 23:59
- Winter semester 1st week of lectures, Monday 12:00 - Sunday 23:59
Students apply via a form on this website: ! The forms are online only during the application phase !
Please fill out all neccessary fields in the form in order to apply. You also have to upload your transcipt in the form.
During the 2nd week of lectures, students will receive an e-mail with their acceptance or rejection as well as information on kick-off events. Please note that if your application is successful, you will receive exactly one confirmation.
If you received a place, the seminar paper or bachelor thesis will be supervised by the chairs according to the usual procedure. Information on the procedure after registration can be found on the website of the respective chair.
Prerequisites for Seminar Papers and Bachelor’s Theses
General Prerequisites
Seminar Papers:
All but two mandatory modules allocated to the first study section (basic studies) have to be completed.
Bachelor’s Thesis:
- All but one mandatory module allocated to the first study section (basic studies) have to be completed.
- The student scored at least 140 out of 180 ECTS.
Chair Specific Requirements
You increase your chance of a place at the chair of your choice if you fulfil the requirements of that chair. Note these early in your study planning, as those usually have to be fulfilled at time of application.
In the following drop-down menu you can find the requirements of the chairs:
Bachelor thesis
no bachelor theses as of winter term 2024/2025
Seminar papers
no seminar papers as of winter term 2024/202
Bachelor Thesis
Students of (i)BWL and Rewi:
Completion of the following courses increases the chance to be offered a topic! (No guarantee)
- Successful participation in the chair’s seminar
- Two passed courses in the bachelor’s programme
- iBWL: Organisation und Unternehmensführung, Internationalisierung von Unternehmen, Strategische Unternehmenskooperation
- BWL: Unternehmesführung und Organisation I, II and III
- Successful participation in at least one of the following courses from the module advanced methods:
- Methoden der empirischen Sozialforschung,
- Data Mining,
- Einführung in die Ökonometrie.
- Participation in the information event during the first week of the semester.
Students Global Business Management
Completion of the following courses increases the chance to be offered a topic! (No guarantee)
- Participation in the events Unternehmensführung & Organisation II (former Internationalisierung von Unternehmen) and/or Global Perspectives of Public and Private Sector Interaction.
- Successful participation in at least one of the following courses from the module advanced methods:
- Methoden der empirischen Sozialforschung,
- Data Mining,
- Einführung in die Ökonometrie.
- Participation in the information event during the first week of the semester.
Contact person for chair specific questions:
Seminar papers
- Introductory course at the library*
- Participation in the information event during the first week of the semester.
*Verification by certificate required.
Contact person for chair specific questions:
Bachelor thesis
If you are interested in writing a bachelor thesis at the Chair for Value Based Marketing please make sure that you fulfill the following requirements:
- You are interested in one of our key research areas (value based marketing, services marketing, or multichannel management/new media).
- You are interested in high quality research and in combining scientific rigor with practical relevance.
-
Business Administration students should have successfully participated in at least one of our lectures (New Media Marketing: Principles, Services Marketing: Principles, Industrial Services Management, International Marketing) and if possible one of our seminars (ideally a research seminar). Participation in the module Marketing alone is not sufficient.
-
Students of „Global Business Management“ ideally participated in one of the lectures New Media Marketing: Principles or International Marketing and in our Strategy, Marketing & Management seminar.
You can choose between writing your thesis either in English or in German.
Contact person for chair-specific questions: Pascal Raczek
Seminar papers
If you are interested in writing a seminar paper at the Chair for Value Based Marketing please make sure that you fulfill the following requirements:
- You have basic knowledge in the areas of marketing, digitization and services gathered by taking appropriate courses
Contact person for chair-specific questions: Janne Skamel
Bachelor Thesis
Student of iBWL, iVWL, GBM, ReWi sowie WIN can apply for a bachelor thesis at the chair. The following requirements have to be fulfilled at the time of application:
- The students commits to attend the kick-off lecture
- Successful participation at the chair’s research seminar (validation via studis print); for seminars at other chairs the resreach focus will be checked by presentation of the seminar paper.
- Successful participation at one of the chairs advanced courses.
Contact person for chair-specific questions: Moritz Bruckner
Seminar papers
- Basic knowledge of the topics (e.g., from attending our lectures) is beneficial.
- Working knowledge of English is necessary to understand the literature provided as well as to write the seminar paper and to present one's findings.
- We furthermore recommend attending introductory courses offered by the university library.
Contact person for chair-specific questions: Felix Büsching
Bachelor Thesis
Admission requirements:
- VL Innovationsmanagement (WS) and/or
- VL International Entrepreneurship (SS) and
- Seminar (German or Englisch) at Lst. Wagner and
- Introductory course to the library*
- Participation at the information event in the first week of the semester.
*Validation by certification required.
We prioritize students who successfully completed both courses. For GBM students the requirements apply within the scope of the examination regulations.
Contact person for chair-specific questions: Michael Schnitzlein
Seminar papers
Admission requirements:
-
VL Innovationsmanagement (winter term) and/or
-
VL International Entrepreneurship (summer term)
-
Introductory course to the library*
*Validation by certification required.
We prioritize students who successfully completed both courses. For GBM students the requirements apply within the scope of the examination regulations.
Contact person for chair-specific questions: Dr. Hüseyin Doluca
Bachelor Thesis
To increase the chances to be offered a topic, please fulfill the following points:
- Interest in questions relating to personnell, education, organization, Corporate Governance in international comparisons; proven by attendance in respective courses.
- Successful participation in one of the chair’s seminar courses.
- Successful participation in one of the chair’s advanced courses.
- With interest in a empirical thesis: good knowledge of statistics. Attending the following courses is highly recommended: Projektseminar Personal und Global Business (Chair Global Business and Human Resource Management), Empirische Sozialforschung, Data Mining, Ökonometrie.
- Participation in the information event during the first week of the semester.
We guarantee a spot in the course to students fulfilling the following requirements:
- Successful participation in one of the chair’s advanced courses with a grade of 2.0 or better.
- Successful participation in one of the chair’s seminar courses with a grade of 2.0 or better.
- Total avarage grade of 2.3 or better at time of application.
A seminar accompanying the bachelor thesis exists. Participation is not mandatory, but highly recommended.
Contact person for chair-specific questions: Stefan Bruckmeyer
Seminar paper
- Literature seminar: good knowledge of the English language
- Empirical seminar: statistics knowledge rated at least „good“
Contact person for chair-specific questions: Stefan Bruckmeyer