Study & Service
For Prof. Paul and his team, providing high-level education is a top-priority issue. This refers to both teaching students in class as well as to mentoring them when it comes to writing papers and theses. We aim to provide knowledge and skills that are both theoretically and methodologically sound and practically relevant.
Current Courses
Lectures
| name | lecturer | type | language |
|---|---|---|---|
| International Marketing |
Karin Gall |
Vorlesung | englisch |
| Marketing |
Michael Paul, Maximilian Bruder |
Vorlesung | deutsch |
| New Media Marketing: Principles |
Pascal Raczek, Janne Geertje Skamel |
Vorlesung + Übung | englisch |
| Advanced Value Based Marketing |
Michael Paul, Maximilian Bruder |
Vorlesung + Übung | englisch |
| Industrial Services Management |
Karin Gall |
Vorlesung | englisch |
Seminars
| name | lecturer | type | language |
|---|---|---|---|
| Services Marketing: Research (Bachelor) |
Fijon Itzenga, Elisabeth Flores |
Seminar | englisch |
| Industry Analysis |
Elisabeth Flores |
Seminar | englisch |
| New Media Marketing: Case Studies |
Maximilian Bruder, Janne Geertje Skamel |
Seminar | englisch |
| Services Marketing: Research (Master) |
Michael Paul, Fijon Itzenga |
Seminar | englisch |
Course Overview
Bachelor
Winter Term
| Course | Type | Credits | Contact Person | Important Notes |
| Einführung in die Wirtschaftswissenschaften (E-BWL) | Lecture | 5 |
Karin Gall |
|
| Services Marketing: Principles | Lecture | 5 | Maximilian Bruder | |
| Services Marketing: Tutorial | Tutorial | - | Maximilian Bruder | |
| New Media Marketing: Research | Seminar | 5 | Janne Skamel | To apply for this seminar, please follow the instructions on the faculty cluster's website. Application phase: 1st week of lectures |
| Projects | Seminar | 5/10/15 | Fijon Itzenga |
Summer Term
| Course | Type | Credits | Contact Person | Important Notes |
| Marketing | Lecture | 5 | Maximilian Bruder | |
| New Media Marketing: Principles | Lecture | 5 |
Janne Skamel |
|
| New Media Marketing: Tutorial | Tutorial | - | Pascal Raczek | |
| Industrial Services Management | Lecture | 5 | Karin Gall | An application using the bachelor course application form is obligatory. Application phase: 1st week of lectures |
| Industry Analysis | Seminar | 5 | Elisabeth Flores |
An application using the bachelor course application form is obligatory. Application phase: 1st week of lectures |
| International Marketing | Lecture | 5 | Karin Gall | An application using the bachelor course application form is obligatory. Application phase: 1st week of lectures |
| Services Marketing: Research | Seminar | 5 | Fijon Itzenga | To apply for this seminar, please follow the instructions on the faculty cluster’s website. Application phase: 1st week of lectures |
| Projects | Seminar | 5/10/15 | Fijon Itzenga |
Master
Winter Term
| Course | Type | Credits | Contact Person | Important Notes |
| Advanced Services Marketing | Lecture | 6 | Michael Paul | |
| New Media Marketing: Research | Seminar | 6 | Janne Skamel |
An application using the master seminar application form is obligatory. Application phase: 1st week of lectures |
| Services Marketing: Case Studies | Seminar | 6 |
Maximilian Bruder |
An application using the master seminar application form is obligatory. Application phase: 1st week of lectures |
Summer Term
| Course | Type | Credits | Contact Person | Important Notes |
| Advanced Value Based Marketing | Lecture | 6 | Maximilian Bruder |
|
| New Media Marketing: Case Studies | Seminar | 6 |
Maximilian Bruder |
An application using the master seminar application form is obligatory. Application phase: 1st week of lectures |
| Services Marketing: Research | Seminar | 6 | Fijon Itzenga | An application using the master seminar application form is obligatory. Application phase: 1st week of lectures |
Theses
Certificates & Letters of Recommendation
Pittsburgh Exchange Program
Broadening Students‘ International Horizons Since 1996
Joseph M. Katz Graduate School of Business (Part of the University of Pittsburgh) is one of the top 50 business schools in the USA. It has an international orientation with an emphasis on globally relevant course content and a large share of international students (~40-45%).